Advertisements are an important part of "The Media", because in no other way could firms draw people's attention to their products and portray their products' qualities as attractively as possible.
Almost from the beginning of advertising, in the late 19th and early 20th century, advertisements have tried to convince the public that the product is not only useful, trustworthy and aesthetically pleasing, but that it enables the consumers to be different, to be stronger, more beautiful versions of themselves, if only they buy and use the company's product.
Here we have a very clever ad by the sportswear firm Nike. They want to sell sports shoes, clothes, and other equipment. But above all, they want to be perceived as ... what? Write about the intentions behind this video clip and comment on it. You can make use of the text which the advertising firm added to the video (see below) and comment on that, too.
NIKE - WHAT ARE GIRLS MADE OF? from Vasco Vicente on Vimeo.
Almost from the beginning of advertising, in the late 19th and early 20th century, advertisements have tried to convince the public that the product is not only useful, trustworthy and aesthetically pleasing, but that it enables the consumers to be different, to be stronger, more beautiful versions of themselves, if only they buy and use the company's product.
Here we have a very clever ad by the sportswear firm Nike. They want to sell sports shoes, clothes, and other equipment. But above all, they want to be perceived as ... what? Write about the intentions behind this video clip and comment on it. You can make use of the text which the advertising firm added to the video (see below) and comment on that, too.
NIKE - WHAT ARE GIRLS MADE OF? from Vasco Vicente on Vimeo.
"Russian girls have always been under societal pressure. They are often told what characteristics they should be made of. The girls are expected to like and be like certain things. Unfortunately, this is often supported in culture.
Many years ago, a children’s song called “What are boys and girls made of” was released in USSR. It has since become a cultural milestone, a composition that every Russian boy and girl learn when they are young. In the lyrics of that song boys are made of things like “fireworks and energy batteries”, while girls are made of “rings, flowers and marmalade”. Up until this day, this song is used as an educational piece and is included in many Russian kindergarten and school programs.
In 2017 we decided to break stereotypes about what being a girl means by changing that song. Because Russian girls are made of more than just “flowers and marmalade”. They are made of bravery, self-dedication and dignity. They are made of freedom, confidence and independence. They are made of skill, accomplishments and achievements.
With every training, every morning run, every game, every single loss and victory, Russian girls build themselves.
Because they know - they are made of what they do."
With every training, every morning run, every game, every single loss and victory, Russian girls build themselves.
Because they know - they are made of what they do."
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